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How Direct Selling Got Its Start

Create Date 3/27/2023 1:41:10 PM Update Date 2/25/2025 6:39:00 PM
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How Direct Selling Got Its Start


डायरेक्ट सेलिंग सदियों से चली आ रही है, ग्रीस, रोम और चीन जैसी प्राचीन सभ्यताओं से। उस ज़माने में, व्यापारी अपना माल सीधे ग्राहकों को बेचते हुए एक शहर से दूसरे शहर जाते थे।



मॉडर्न डायरेक्ट सेलिंग का जन्म

आधुनिक डायरेक्ट सेलिंग उद्योग, जैसा कि हम आज जानते हैं, संयुक्त राज्य अमेरिका में 1800 के दशक के अंत और 1900 के प्रारंभ में शुरू हुआ था। सबसे शुरुआती डायरेक्ट सेलिंग कंपनियों में से एक कैलिफ़ोर्निया परफ्यूम कंपनी थी, जिसकी स्थापना 1886 में डेविड एच. मैककोनेल ने की थी।



मैककोनेल, एक ट्रैवलिंग बुक सेल्समैन, ने पाया कि उनकी महिला ग्राहकों को उनके द्वारा बेची जाने वाली किताबों की तुलना में उनके द्वारा पेश किए जाने वाले मुफ्त इत्र के नमूनों में अधिक रुचि थी। एक व्यावसायिक अवसर को पहचानते हुए, मैककोनेल ने घर-घर जाकर इत्र बेचना शुरू किया, महिलाओं को स्वतंत्र बिक्री प्रतिनिधियों के रूप में भर्ती किया ताकि उन्हें अधिक ग्राहकों तक पहुंचने में मदद मिल सके।



जल्द ही अन्य डायरेक्ट सेलिंग कंपनियों का अनुसरण किया गया, जिनमें एवन प्रोडक्ट्स (1886 में स्थापित), जे.आर. वाटकिंस (1868 में स्थापित), और फुलर ब्रश कंपनी (1906 में स्थापित) शामिल हैं।



बहु-स्तरीय मार्केटिंग का उदय

1940 और 1950 के दशक में, मल्टी-लेवल मार्केटिंग (MLM) बिजनेस मॉडल के विकास के साथ डायरेक्ट सेलिंग उद्योग में एक बड़ा बदलाव आया। एमएलएम कंपनियां, जैसे एमवे (1959 में स्थापित) और मैरी के (1963 में स्थापित), ने स्वतंत्र बिक्री प्रतिनिधियों को न केवल अपनी बिक्री पर कमीशन अर्जित करने की अनुमति दी, बल्कि उन लोगों की बिक्री पर भी कमीशन अर्जित करने की अनुमति दी जिन्हें उन्होंने भर्ती किया था, या उनकी डाउनलाइन।< /p>

एमएलएम मॉडल बहुत सफल साबित हुआ और कई डायरेक्ट सेलिंग कंपनियों ने इसे अपनाया। आज, एमएलएम प्रत्यक्ष बिक्री उद्योग में उपयोग किया जाने वाला सबसे आम व्यवसाय मॉडल है।



डायरेक्ट सेलिंग का भविष्य

डायरेक्ट सेलिंग का विकास जारी है और बदलती बाजार स्थितियों और उपभोक्ता वरीयताओं के अनुकूल है। ई-कॉमर्स और सोशल मीडिया के उदय के साथ, कई डायरेक्ट सेलिंग कंपनियों ने अपनी ऑनलाइन उपस्थिति का विस्तार किया है, जिससे उनके बिक्री प्रतिनिधि अधिक ग्राहकों तक पहुंच सकते हैं और अपने व्यवसाय को और आसानी से बना सकते हैं।



उद्योग को भी चुनौतियों का सामना करना पड़ता है, जिसमें कुछ एमएलएम कंपनियों की वैधता के बारे में चिंताएं और बढ़ी हुई पारदर्शिता और विनियमन की आवश्यकता शामिल है। हालांकि, अपना खुद का व्यवसाय शुरू करने और आय अर्जित करने के इच्छुक व्यक्तियों के लिए डायरेक्ट सेलिंग एक लोकप्रिय और व्यवहार्य विकल्प बना हुआ है।



निष्कर्ष

डायरेक्ट सेलिंग का एक समृद्ध इतिहास है जो सदियों पुराना है। यात्रा करने वाले व्यापारियों के रूप में अपनी विनम्र शुरुआत से लेकर आधुनिक डायरेक्ट सेलिंग कंपनियों के उदय तक, उद्योग में कई बदलाव और अनुकूलन हुए हैं। जैसा कि यह विकसित हो रहा है, डायरेक्ट सेलिंग दुनिया भर के उद्यमियों के लिए एक मूल्यवान और वैध व्यवसाय मॉडल बना हुआ है।



Direct selling has been around for centuries, dating back to ancient civilizations such as Greece, Rome, and China. In those times, merchants would travel from town to town selling their wares directly to customers.



The Birth of Modern Direct Selling

The modern direct selling industry, as we know it today, began in the late 1800s and early 1900s in the United States. One of the earliest direct selling companies was the California Perfume Company, which was founded in 1886 by David H. McConnell.



McConnell, a traveling book salesman, discovered that his female customers were more interested in the free perfume samples he offered than the books he was selling. Recognizing a business opportunity, McConnell began selling perfume door-to-door, recruiting women as independent sales representatives to help him reach more customers.



Other direct selling companies soon followed, including Avon Products (founded in 1886), J.R. Watkins (founded in 1868), and Fuller Brush Company (founded in 1906).



The Rise of Multi-Level Marketing

In the 1940s and 1950s, the direct selling industry underwent a major shift with the development of the multi-level marketing (MLM) business model. MLM companies, such as Amway (founded in 1959) and Mary Kay (founded in 1963), allowed independent sales representatives to earn a commission not only on their own sales but also on the sales of the people they recruited, or their downline.



The MLM model proved to be very successful, and many direct selling companies adopted it. Today, MLM is the most common business model used in the direct selling industry.



The Future of Direct Selling

Direct selling continues to evolve and adapt to changing market conditions and consumer preferences. With the rise of e-commerce and social media, many direct selling companies have expanded their online presence, allowing their sales representatives to reach more customers and build their businesses more easily.



The industry also faces challenges, including concerns about the legitimacy of some MLM companies and the need for increased transparency and regulation. However, direct selling remains a popular and viable option for individuals looking to start their own business and earn an income.



Conclusion

Direct selling has a rich history that dates back centuries. From its humble beginnings as traveling merchants to the rise of modern direct selling companies, the industry has undergone many changes and adaptations. As it continues to evolve, direct selling remains a valuable and legitimate business model for entrepreneurs around the world.




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