The 80:10:10 Rules of Direct Selling: Listen, Connect, and Succeed

Direct selling is an essential business model that involves selling products or services directly to customers. It requires a particular set of skills that enable sellers to connect with their customers effectively. One of the fundamental rules of direct selling is the 80:10:10 rule, which emphasizes listening to customers and connecting with them on a personal level.

The 80:10:10 rule suggests that 80% of a direct seller's time should be spent listening to the customer. This means paying close attention to what the customer is saying, their concerns, and their needs. When sellers listen, they can better understand their customer's pain points and identify ways to solve their problems.

The next 10% of a direct seller's time should be spent asking about the customer's health, family, and business. By showing genuine interest in their customers' lives, sellers can build a stronger connection with them. This helps to establish trust, which is crucial in direct selling.

The final 10% of a direct seller's time should be spent talking about their own business or profession. Once a seller has listened to their customer's needs and established a connection with them, they can share information about their products or services. This helps to build credibility and creates an opportunity for the seller to make a sale.

To succeed in direct selling, it's essential to follow the 80:10:10 rule. By listening to your customers, showing an interest in their lives, and sharing information about your business, you can create a strong connection with them. This connection can lead to loyal customers who trust your recommendations and are more likely to make a purchase.

In conclusion, direct selling is all about building relationships with customers. The 80:10:10 rule provides a roadmap for sellers to follow, enabling them to listen, connect, and succeed. By focusing on the customer first and their business second, sellers can establish a strong foundation for a successful direct selling business.